Hands up, who remembers MySpace? I certainly do and I know this dates me considerably for all the Gen Zers out there… 😉 but as someone who was forever plastering my school books and bedroom walls with mixed media, starting my career as an Australian content creator in the early days of social media seems like a natural progression right? Not long after I started my first branded Instagram account in 2012, I found myself assisting brands like New York Fashion Week and L’Oreal to help maximize this new media within their own marketing ecosystems.

My first love has always been film and television, so having majored in content and production in college, I relocated to Los Angeles in 2014 and started working with Sony Pictures Television. Over the next 8 years, I had the opportunity to work with a variety of world-class IPs, applying my digital marketing expertise to the entertainment space. As I continue to work in entertainment marketing, I’ve extended my digital strategy, content, brand partnership experience, to manage/mentor a diverse range of developmental and established creators across entertainment, fashion, beauty, retail, and travel.

Feel free to reach out below with any questions, even if it’s just to ask what hashtag to use or what music is trending… 🤗