Whether we like it or not, we are at a very pivotal turning point. The AImagination Age is well and truly here, transforming how we think, create and work by augmenting human intelligence with machine learning and automation. But let’s be real—AI can feel intimidating and if you’re a marketing creative, you may be thinking: Will it take over my job? Will it even get my vision? All valid questions that we are still working to understand but ultimately AI isn’t here to replace you — it’s here to amplify you.

Here’s a couple easy tips and frameworks I’ve been working with to help amplify my creativity and time save some of the more repetitive/low-level tasks necessary for my projects.

Getting Started

Instead of diving headfirst into the AI rabbit hole, start by focusing on tools that simplify your workflow and just experiment. Have fun in the familiarization phase—ask AI to generate five alternate endings to your favorite movie or create an image of a unicorn typing on a vintage typewriter. Let curiosity guide you, make yourself laugh, and see where it takes you!

If you’re just starting out, I recommend beginning with OpenAI’s suite of generative models: ChatGPT (writing), DALL•E (imagery) and Sora (video). Once I got comfortable experimenting, I dedicated just 10 minutes a day to testing AI with small, low-effort tasks in my personal or professional life—refining my prompts and discovering how AI could best support my workflow.

Low Lift Task Examples:

• Daily Inspiration: Ask for 5 creative angles on any project.

• Content Assistance: Draft outlines, brainstorm captions, or tweak copy.

• Efficiency Boost: Repetitive tasks like creating summaries, translations, lists etc.

Pick the Right AI for the Right Job

Once I felt like I had a handle on the capabilities, I then dove into other AI models. Below are some of the platforms I use more frequently for various reasons:

• ChatGPT – Great for idea generation, headlines, and first drafts. I use this the most, for creative ideation, frameworks, emails, research and planning. 

• Claude – Best for long-form content or digesting large files. I will often plug my prompts into this aswell as ChatGPT to compare and assess the best results.

• Perplexity AI – Ideal for research and fact-checking. Given generative AI’s propensity for hallucinations, anything that needs verifying or is more fact base I’ll run through Perplexity as well as doing my own fact checking research. Please make sure you always double check any facts that any AI platform generates.

• Midjourney – AI-powered image creation. A little more complicated to set up if you aren’t already on Discord, but worth it.

• ImageFX - Another AI image creator that I toggle between for output.

• Sora - AI powered short form video creation. I personally think this is best model I’ve tried but I know the impending Veo 2 from Google is meant to be next level.

• Gamma.app – Turns rough ideas into polished presentations with AI generated imagery. I’ve used this to help craft winning pitches for prospective brand jobs.

• Canva - All things creative from presentations to video editing to graphic generation. I generally utilize this platform for B2B applications.

• CapCut - I’m on the fence a bit with CapCut but if you aren’t a vid editor it can be good for utilizing a wide variety of templates. I’m interested in checking out the Meta launch of Edits because I tend to utilize IG’s native editing tools for easier vid creation projects.

Prompting AI Like a Champ

The way you talk to AI matters. If you give it a vague request like “Write me a blog post about AI,” you’ll get a boring, generic response. Instead, think of AI like a smart but inexperienced college grad. It’s eager to help, but it needs clear direction and multiple rounds of refinement to truly be useful. Your role? Give it context, guide it through iterations, and polish its output in your own creative voice.

Here’s a simple prompt structure to get better results:

• Role: "You are a brand strategist specializing in fashion and lifestyle."

• Task: "Create five Instagram captions for a sunglasses campaign featuring summer adventure vibes."

• Tone/Style: "Make it fun, witty, and Gen Z-friendly. Keep it under 150 characters per caption."

• Examples: "Here’s an example of a caption that worked well for a past campaign..."

AI thrives when it understands your brand voice and gets examples to work from. Over time, it will also start to learn your style and voice so output will become more robust and refinement will become easier and easier.

AI is a Draft, Not the Final Product

Here’s where many creatives get frustrated: AI’s first response is rarely perfect, and sometimes it’s actually downright terrible - but that’s ok! Think of it like a rough draft. Your job is to edit, refine, and add your creative touch until it’s something you’d actually use. If the first result doesn’t work, tweak your prompt, tell it what it needs to improve on or break down the instructions into smaller tasks.

For example:

• If the writing is too robotic, say: “Make this sound more conversational and engaging, as if I’m talking to my best friend.”

• If the ideas are too generic, say: “Give me more unique, outside-the-box concepts that would grab the attention of Taylor Swift fans.”

• If it misses the tone, say: “Rewrite this with a more playful, sarcastic voice.”

AI works best when it’s an ongoing, interactive process—not a one-pass wonder. It isn't magic (although it can feel a bit like it, so don’t get complacent…), and it’s not a replacement for human creativity. But when used strategically, it can save time, spark fresh ideas, and help you push creative boundaries.

When all is said and done, just Treat it like a creative collaborator—one that’s here to help you work smarter, not harder. Start with one tool, experiment with prompting, and remember: your creativity is still the secret sauce that makes your, your work.

and of course if you have any questions, queries or suggestions, drop me a line at jordana@unscripptedcreative.com ⚡️